Sexy mobile text chat
In 2014 the company was purchased by Facebook for an iconic sum – billion! ‘Messaging is the new social media’, said Fred Wilson from Union Square Ventures back in 2014.‘Families use Whats App groups instead of Facebook… Next, social networking sites stepped in to offer over-the-horizon connectivity. First, chat rooms came luring users into an excitement of undercover small talk.
We shouldn’t take lightly the behavioral aspect, though: charging for a new service, no matter how bold it may seem, actually works as it gives a promise of quality.Clearly, Whats App knows a thing or two about creating a great product that people admire. Unlike its competitors still relying on desktop versions, Whats App was the first to step onto a mobile path.While other chat apps, like Skype, were disrupting the international calls market, Whats App’s primary target was SMS communication.Tools customization, smart efficiency metrics, and horizontal scaling also have saved the company tons of money. And so they provided an ad-free user experience, so much admired by their audience that i OS users eagerly paid the symbolic $.99 for the download, and Android users – the same sum as a yearly subscription.
The startup business model canvas was a total antipattern to the classic ones: non-restricted target audience, limited functionality, paid service. Unlike many successful software products (think We Chat) that tend to follow Zawinski’s law and end up bloating with popular features, Whats App has carefully evaded the all-encompassing portal approach. The paid model actually placed the ‘user – service provider’ relationship to a higher level of mutual commitment: Clearly, Whats App hit success with this model because the innovative app was merely deemed as a more affordable SMS option.They managed to set up a system to sustain the fast-growing messaging traffic that exceeded the world’s SMS traffic by 50%.