Online dating culture
Their first meeting is awkward for several reasons (including that they both feel awkward for having met online).
A research from 2015 by the BBC showed that the dating app Tinder was the 10th most popular lifestyle app in Canada that year and the 15th most popular one in the US.
Tinder and Badoo are easily accessible apps and can be used by anyone, no matter your gender, age or sexual preferences, but there is more to find in the world of dating apps than just Tinder and Badoo.
There are dating apps that focus on smaller communities, trying to connect people on certain common values or interests, for instance marginalised groups like homosexuals, ethnic minorities, but also elite groups, millionaires or extremely successful businessmen and -women.
That same research showed that Badoo and Tinder are the most popular dating apps worldwide, Badoo being number one in 21 countries and Tinder in 18.
So because of technology something that used to be seen as something that was a bit ‘shady’ or a desperate last resort, became something socially accepted and common behaviour.It is estimated that the first personal ad was placed around the end of the 17th century and its popularity really took off in the early 18th century.